Want to know about one simple SEO strategy that takes less than five minutes to implement and can have a very positive result in regards to rankings in the search engines? If so get ready to change the footer on your website.

The footer on your website usually simply contains a copyright statement and sometimes some other links. Many websites have a two line footer where one line is devoted to links and the other is devoted only to the copyright. Adding a company statement to your footer is an easy way to implement an seo strategy that is simple and doesn’t take a lot of time. Here is an example:

Previous footer: © 2007 Twelve Horses

New SEO Friendly Footer: © Copyright 2007 Twelve Horses - A Web Design, Development & Search Engine Optimization Company in Reno & Utah

It usually works best when you have the text footer [non-link footer] fit on one line. Here are some key points that this new footer accomplishes:

1. This particular website or business is focused on providing web design, web development, seo or search engine optimization, email marketing, and social marketing services. Although that is a very long list sometimes you have to pick and choose what you can fit in a footer. The above example ensures that every single page of the website contains the keyword phrases of ‘web design, development, and search engine optimization’. This will help the search engines recognize that this website is related to those key terms since they appear on every webpage. This strategy not only assists search engines in knowing what services you may provide but also human web visitors. If a website visitor can not figure out what the website is all about they general do one of two actions; either leave or look in the footer for an ‘about us’ link. Having this line of text in the footer ensures that if they do glance at the footer they will be able to know what the website is about without having to click to another page.

2. The above example also contains ‘Reno and Utah‘ in the sentence. Twelve Horses has headquarters in Reno, Nevada with a secondary office in Salt Lake City, Utah. Having these terms in the footer lets the search engines know what geographic area this particular website primarily provides web services to. You may wonder why the footer contains Reno, a city, and Utah, a state. Through some keyword research it was discovered that people in Salt Lake City generally search for ‘utah [keyword]‘ rather than ’salt lake city [keyword]‘, maybe because Salt Lake City is too long or time consuming to type out and Utah only has one major metropolitan area which is the wasatch front. On the other hand Nevada contains several metropolitan areas such as Reno, Las Vegas, etc. which are spread out from each other. From keyword research we discovered people in Nevada are more likely to type in the major metropolitan area they are in compared to just ‘Nevada [keyword]‘. Again, this also provides website visitors information on the geographic area the company is based in by glancing at the footer.

3. This is a very simple and effective SEO strategy that literally should only take 5-10 minutes to implement on your website and will have a profound effective compared to the investment of time that is required.

If you enjoyed this SEO strategy and would like us to post more please post a comment and we will be happy to share our knowledge with you.

This entry was posted by emorgan on Wednesday, September 5th, 2007 at 7:39 am and is filed under Advertising, Marketing, Reno, SEO, Utah, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.