Twelve Horses' Network

May 29, 2008

Online Advertising Revenues Soar in 2007 while Newspaper Advertising Flounders

While 2007 newspaper advertising revenue dropped 9.4% – the biggest plunge in 50 years (source), internet advertising gained an incredible 26% (source). The total revenue for newspapers still dwarfs internet ($42 billion compared to $21 billion) but with 25% gains year over year, it’s still a matter of time before internet catches up. How did other media types do?

  • Cable advertising was up 11% (source)
  • Local broadcast TV advertising was down 4.4% (source)
  • Radio advertising was down 2% (source)
  • Outdoor advertising was up 7% (source)
  • Magazine advertising was up 6% (source)

More and more advertisers are migrating to the mediums that can target by niche. This is reflected in the growth of internet, cable, and magazine.

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Posted in Advertising, Service Industry, Web & SEO

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  • Posted by: Josh Kenzer

This entry was posted on Thursday, May 29th, 2008 at 12:29 pm and is filed under Advertising, Service Industry, Web & SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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