This video advertisement was created by some of the core developers of Google’s Gmail email program. If they had run this through branding and marketing, I doubt it would have ever seen life on YouTube.com. However, it’s awesome. I have no doubt that those are the actual developers and their script. It’s transparent and honest. Great job!

BTW, isn’t it telling they released it on YouTube and not on Google Videos?

[via AdRants]

Technorati Tags: Gmail, Transparency, Google, Google Video, Branding, YouTube

This entry was posted by Josh Kenzer on Tuesday, February 20th, 2007 at 2:30 pm and is filed under Advertising, Marketing, Word of Mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.