The Break Up Between Consumers and Advertisers
This hilarious parody, entitled “The Couple”, pokes fun at the disconnect that currently exists between traditional advertising and today’s consumers.
There is definitely a need for change within the industry as advertisers continue to view their audience as a statistic or dollar opportunity instead of forging meaningful relationships that will benefit all those involved.
“You’re saying you love me but you’re not behaving like you love me. It’s not genuine.”
The world needs more genuine advertising.
