Comments on: Fiskars takes brand to bloggers…or maybe bloggers to brand http://blog.twelvehorses.com/blog/fiskars-takes-brand-to-bloggersor-maybe-bloggers-to-brand/ Wed, 07 Jan 2009 13:36:09 +0000 http://wordpress.org/?v=2.5.1 By: Josh Kenzer http://blog.twelvehorses.com/blog/fiskars-takes-brand-to-bloggersor-maybe-bloggers-to-brand/#comment-33 Josh Kenzer Thu, 05 Oct 2006 19:06:32 +0000 http://dev.blog.twelvehorses.com/2006/06/27/fiskars-takes-brand-to-bloggersor-maybe-bloggers-to-brand/#comment-33 Geno, Thanks for the update. Geno,
Thanks for the update.

]]> By: Geno Church http://blog.twelvehorses.com/blog/fiskars-takes-brand-to-bloggersor-maybe-bloggers-to-brand/#comment-32 Geno Church Thu, 05 Oct 2006 17:46:58 +0000 http://dev.blog.twelvehorses.com/2006/06/27/fiskars-takes-brand-to-bloggersor-maybe-bloggers-to-brand/#comment-32 Hey Josh, so sorry I lost track of your blog. I really appreciate your interest. We are working on a project with a similar scope of focus. We cut our teeth so to speak on brand ambassador programs and wom based movements about 5 years ago when we won the state of South Carolina's anti-tobacco campaign for teens. We worked with in-state teens to develop a ViralMentalist curriculum to help them flame their passion for a cause, fighting ignornace about smoking and big tobacco manpulation. We have been working on fumes for the last 2 years, but the state just re-funded the program so we are re-building the program as a Youth Ambassador Model with 50 RAGEers invited to Camp Rage in Novemeber for 3 days of training, learning to infect others. We will then setup two districts in the state with a RAGE Command Center maned by RAGE teens but supervised by trained adults to stay connected with the RAGEers in these districts as they follow through with mini-grants on policy initiaitives, smoking awareness and expanding RAGE membership. I would love to talk to you more if your interested. Sorry for the rant. Check out the tour the RAGE guys are doing right now; www.rageagainstthehaze.com Geno Hey Josh, so sorry I lost track of your blog. I really appreciate your interest. We are working on a project with a similar scope of focus. We cut our teeth so to speak on brand ambassador programs and wom based movements about 5 years ago when we won the state of South Carolina’s anti-tobacco campaign for teens.

We worked with in-state teens to develop a ViralMentalist curriculum to help them flame their passion for a cause, fighting ignornace about smoking and big tobacco manpulation. We have been working on fumes for the last 2 years, but the state just re-funded the program so we are re-building the program as a Youth Ambassador Model with 50 RAGEers invited to Camp Rage in Novemeber for 3 days of training, learning to infect others. We will then setup two districts in the state with a RAGE Command Center maned by RAGE teens but supervised by trained adults to stay connected with the RAGEers in these districts as they follow through with mini-grants on policy initiaitives, smoking awareness and expanding RAGE membership. I would love to talk to you more if your interested. Sorry for the rant. Check out the tour the RAGE guys are doing right now; http://www.rageagainstthehaze.com

Geno

]]> By: Josh Kenzer http://blog.twelvehorses.com/blog/fiskars-takes-brand-to-bloggersor-maybe-bloggers-to-brand/#comment-31 Josh Kenzer Fri, 30 Jun 2006 05:38:54 +0000 http://dev.blog.twelvehorses.com/2006/06/27/fiskars-takes-brand-to-bloggersor-maybe-bloggers-to-brand/#comment-31 Geno, Are you working on other projects similar to this that you can discuss? Geno,
Are you working on other projects similar to this that you can discuss?

]]> By: Geno Church http://blog.twelvehorses.com/blog/fiskars-takes-brand-to-bloggersor-maybe-bloggers-to-brand/#comment-30 Geno Church Tue, 27 Jun 2006 21:35:56 +0000 http://dev.blog.twelvehorses.com/2006/06/27/fiskars-takes-brand-to-bloggersor-maybe-bloggers-to-brand/#comment-30 Josh, thanks for the love. We are very excited to be a part of this project. I would like to answer some of your questions about the Fiskateers. The four ladies you mentioned Stephenie, May, Cheryl and Holly have been hired part time by Fiskars. BOF and our client Fiskars, based on the brand ambassador interviews and other past and present ambassador programs felt that paying some form of stipend was the route to go. Scrapbooking is time consuming, very social, and mostly consists of offline networking clusters, crops, conferences, etc… So we felt like we needed to reimburse these ladies for their valuable time. We also have a great client that allowed these ladies ownership of their brand. They do run fiskateers.com, they write their blogs, they moderate comments. They even control the level of conversation about fiskars, scrapbooking, other competing srapbooking products, and their lives. One big point here is that only one of these ladies had ever blogged before. Again I can't tell you how lucky we are that Fiskars is behind this direction, hire your customers, and empowering them with ownership of the brand. Josh, thanks for the love. We are very excited to be a part of this project.

I would like to answer some of your questions about the Fiskateers. The four ladies you mentioned Stephenie, May, Cheryl and Holly have been hired part time by Fiskars. BOF and our client Fiskars, based on the brand ambassador interviews and other past and present ambassador programs felt that paying some form of stipend was the route to go. Scrapbooking is time consuming, very social, and mostly consists of offline networking clusters, crops, conferences, etc… So we felt like we needed to reimburse these ladies for their valuable time. We also have a great client that allowed these ladies ownership of their brand. They do run fiskateers.com, they write their blogs, they moderate comments. They even control the level of conversation about fiskars, scrapbooking, other competing srapbooking products, and their lives. One big point here is that only one of these ladies had ever blogged before.

Again I can’t tell you how lucky we are that Fiskars is behind this direction, hire your customers, and empowering them with ownership of the brand.

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