New Reno Bloggers
Looking back at 2006, I’m excited about the number of new blogs we’ve implemented for clients. It might be because I am so passionate about it, and it’s seemingly all I can talk about. But that doesn’t give enough credit to the intelligence of our clients. They see the value of communicating directly with their customers and the transparency involved. As an example, here are two new blogs that we are excited to introduce you to.
- Heavenly Ski Resort - Heavenly has been a customer of Twelve Horses longer then I’ve worked here (I’m going on my 7th year). In our most recent redesign of the site, a blog strategy made perfect sense. I won’t go into the details now as we’ve recently interviewed John Wagnon, Vice President of Marketing for Heavenly, and he does a much better job explaining the fit then I could. That podcast will be out next week.
- Cingular - John Coman owns and operates 5 Cingular stores in Reno. His web site was very basic and simply had the phone number and locations of his stores. Together, with John and his Director of Operations, Tyler Moss, we came up with a strategy to be the mobile authority of Reno. They feel that by localizing news and information about the mobile industry to the Reno area, they can help educate and bring up the level of knowledge here in town. This will help them show their expertise and be the de facto experts for all things cellular.
We have three more blogs in development that should be launching in January. I can’t wait to tell you guys about them so stay tuned.
