Twelve Horses Blog Authors Get a Little Press
Josh Kenzer and I were featured in the Reno News & Review’s cover story today titled, “Up All Night: It’s a brave new world called the blogosphere. Meet some of its denizens.”
RNR mentioned part of the reason why we as a company blog, and they mentioned our podcast, Horse Power, which consists of interviews with local business professionals.
The picture David Robert took of us wasn’t exactly flattering - I never like pictures of myself, and Josh should have been featured just as prominently as me, if not more - but it was a very amusing and well-written article by Peter Thompson.
The article uncovers some of the motivation behind why individuals blog:
- Citizen journalism
- Self-expression
- The joy of writing
- Exchange of information
- Uncovering hypocrisy
- Social change
- Democratization of information
- Freedom to be yourself
And, for Twelve Horses:
- Brand personalization
- Two-way dialogues with customers
- Search engine optimization
- Demonstration of expertise
- Advancement of our industry
- Knowledge-sharing
- Knowledge-enhancement
- Practicing what we preach
- Participating in the conversation
I think one aspect of blogging that was not covered, but maybe alluded to, was the fact that some individuals that have blogs or troll blogs today have a habit of attacking others. Maybe there is some constructive aspect to attacking other people’s opinions, but surely an alternate opinion could be framed in a less aggressive and negative tone. If we as bloggers are truly trying to elevate the discussion, whatever that may be, then let’s be civilized in our approach.
With that being said, it is a learning experience for all of us, and almost any blogger out there can probably look back with the luxury of hindsight and pick out a blog post or comment that they would have positioned differently.
Reno News & Review’s article illustrates one thing for certain. People here in Reno, Nevada and beyond are passionate about blogging. The Web is raising our collective intelligence, awareness, and exposure, and for that I am extremely thankful.
Meanwhile, the blogosphere blazes on; but don’t let it keep you up all night.
tags: blog, blogosphere, josh kenzer, robert payne, twelve horses, reno news and review, nevada
