Archive for the ‘Social’ Category
Jun
18
TUESDAY, JUNE 23RD, DOORS AT 7PM, SCREENING AT 8PM
Downtown Reno: Nevadan Hotel, 3rd Floor Club Cal Neva (West side of Virginia Street)
Proceeds benefit Reno Bike Project and The Holland Project
Register Now
On the heels of National Bike Month, the Tour De Nez and the Reno Film Festival, Reno’s cycling culture gets a special pre-release screening of Veer. This award-winning, feature length documentary film explores America’s fast-growing bicycling culture by profiling five people whose lives are inextricably tied to bicycling and the bike-centric social groups they belong to. The film follows these characters over the course of a year, offering a behind-the-scenes look at their personal struggles and triumphs.
Described as a “breakthrough documentary,” the film made its world premiere at the Victoria Film Festival earlier this summer and has won a Jury Award for Best Doc at the Calgary Film Festival, won Best Documentary at the Calgary Underground Film Festival, and was nominated for Best Documentary at the San Joaquin International Film Festival. Veer examines what it means to be part of a community, and how social movements are formed.
REGISTER NOW AND GET YOUR TICKETS
CHECK OUT THE FACEBOOK EVENT
FLICKR PICS AND GOODS
OFFICIAL PRESS RELEASE
TRAILER
Come out and support your local community cycling and arts organizations!
The event is a benefit fundraiser for the Reno Bike Project, a community bicycle shop and cycling advocacy organization, and the Holland Project, Reno’s non-profit youth-run arts, music and culture organization. Sponsors include Twelve Horses, Club Cal Neva, Chrome Bags, Jet Lites, and Silver Peak (“It’s only beer, and it’s only at Silver Peak Reno.”).
See you there!
Technorati Tags:
veer,
cycling,
fundraiser,
reno,
nevada,
bicycling documentary,
club cal neva,
silver peak,
chrome bags,
jet lites,
reno bike project,
the holland project,
social activism
Posted in Reno-Tahoe, Social, Travel & Tourism, events
Jun
15
Our very own, Mike Henderson aka Mehwolfy, I Am Indisposed, Tallcan.tv, and Team Bacon Strip – to name a few – is giving a presentation tomorrow on “Making Video Social” to the Social Media Club in Sacramento. He is joined by Evan Solomon from Justin.tv. You can read the original press release here at Sacramento Press.
Mike has a lot of experience producing videos, and proliferating them online, for service industries, travel and tourism, and non-profits. He has his own unique style that goes above and beyond the typical boring corporate messages that do little to resonate with their audience. Mike mixes amusement and creativity with tested experience in social media and video production.
There is no cost to participate, but it is requested that attendees register for the event online at: http://smcsac0616.eventbrite.com/. Space is limited, so those interested in participating are encouraged to RSVP today.
Posted in Reno-Tahoe, Social, Video, Web & SEO
Apr
28
The development of the Web today includes powerful applications that mimic desktop software. Google Docs has tried to provide the functionality of Microsoft Office. Picnik is attempting to target Photoshop users. And even our own Content Management System, WebGen, uses some of the basics that made Dreamweaver so popular a few years ago. Perhaps the majority of us may soon only need an Internet connection rather than a computer when Web sites mature into full online applications.
In the meantime, we will experience the migration of software evolving into websites, and Twelve Horses is expanding its boundaries with these new technologies. Recently, we created a new event planner that integrates the functionality of software but utilizes the power of the Web.
Dynamic Meeting Planner
Our client, Dynamic Competence, needed a way to transform a paper-based meeting system into a dynamic communication tool that facilitates conversations for meeting topics. To be successful, the client needed to manage and monitor meeting plan revisions, improve group communication, and use a medium that would help save time and effort for meeting planners.
In this project we developed features that we have not yet seen: the website works more like a software application than a traditional HTML site. Below I’ve highlighted some of the functionality we developed.
Features for Success
1. Drag-And-Drop Interface
 A planner has the ability to categorize their contacts into different groups before sending out the meeting invite. To help increase speed and usability, the interface allows the planner to drag-and-drop their contacts into the available groups before sending. This saves the planner time and effort when creating the invitee list to be a part of the meeting process. |
2. Double-Click Editing
 Instead of making edits via a regular textbox and hitting save, a meeting planner simply goes to the topic they need to edit, double-clicks on it, and this opens up the section to be edited. This dynamic interface also allows editors to add and disable topics with one-click, saving time and effort. |
3. User Feedback System
 The success of the system relies on the interaction of the client’s users. If, for any reason, a user has an issue with a website or wants to comment, a Feedback button is provided on every page. To provide more insight into the feedback, the user’s comments, current page, and date submitted are all tracked by the System Admin Inbox (see below). This valuable feedback data also provides insight on how to improve the application for future use. |
4. System Admin Inbox
 The system administrators wanted to be sure all the feedback was being read and responded to appropriately. With multiple feedback messages, this could be a daunting task to make sure everyone is receiving a response. To complicate matters, there could be multiple System Admins in the system. To resolve this, the feedback items are displayed in an email inbox format (read or unread), and the message tracks which System Admin first read the response. |
5. Versioning
 Each iteration of the meeting process is saved as a separate webpage to the website. With this, a meeting planner can see how the meeting agenda transformed from the first draft to the final version of the agenda. This tracks all comments and changes, keeping the meeting processes organized and easily retrieved for historical purposes. |
Using web-based applications provides many advantages: updates and new features are rolled out across to users in real time; data is stored on the server and is accessible from anywhere that has Internet access; and custom solutions are tailored to a client’s needs, which isn’t as easily done with software.
Soon we may solely rely on the Web for our daily workflow. Until that happens, we will continue to push the boundaries of Web technology to help meet clients’ needs and increase the usability of applications.
Posted in Atlanta, Blog, Company News, Current Affairs, Finance & Banking, Las Vegas, Marketing, Marketing Tools, Member Orgs, SEO, Salt Lake City, Service Industry, Social, Travel & Tourism, Utah, Video, Web & SEO, Web Design
Apr
7
Mobile Social from the Arctic Circle
A few weeks ago we launched a new blog for a local Tahoe adventure guide, Doug Stoup, and his guide service, Ice Axe Expeditions. This week Doug and Michael Mitten are trekking across ice and open water through horrendous weather and conditions to the geographic North Pole.
Adventure for a Cause
This isn’t just an adventure. Doug and Michael are out to raise awareness and support for
Macmillan Cancer Support. For years, Doug has been working to raise awareness for environmental, educational and charitable causes, and has always used technology to get the message out about what he and his clients are experiencing and observing. That has included webcasts, photos, voice recordings, and text updates. But we thought they should kick it up a notch and be more social.
Social Media for Expeditions
Doug has a handheld PDA that links up to a satellite phone so that he can send images and messages back to Ice Axe Headquarters in Truckee Ca. There Karyn Stanley, Ice Axe Managing Director, posts the updates to the website, which we built on the WordPress CMS.
Doug and Michael are also sending Twitter updates of their adventure as they get closer to the pole through the ice and open water of the Arctic Ocean. I’m digging following the challenges and trails of their trek on twitter!
You can listen to audio updates that they call in using the file and media sharing service drop.io. This service receives and records the calls, creates an embeddable audio player, and produces an iTunes subscribeable feed so that you can sync the updates to your phone or ipod every day.
The images Doug and Michael are sending back end up on Flickr.com where you can view, bookmark, share and comment. There are some amazing images there!
And all of this is happening, albeit with a little help from basecamp, as the expedition is unfolding, rather than days or weeks after. While we wish we had been hired to tag along and be the tech geeks for the expedition, once we set it all up and got it live, Doug and Michael are able to easily send updates and Karyn is posting them from home — all on their own! On top of that, they now have multiple avenues for commenting and interaction with their growing community.
If you love adventure, please check out what Doug and Karen have been able to do for Education, Environment and Charity with Ice Axe Expeditions. And please also take a minute to look at the important causes they are working for on the True North and the upcoming Two Feet on the Table (launching in April 11th) expeditions. There’s a lot more content and media we’ll be adding to this site in the coming months.
-Mike
Posted in Client Announcements, Reno-Tahoe, Social
