Archive for the ‘Lake Tahoe’ Category
Jun
11
Reno can never compete with the San Francisco job market. There are a lot of things they have, that we don’t have.
But over the years we’ve had the chance to come to terms with our woefully inadequate smog supply. We’ve become “ok” with the fact that we have four traffic cams and two traffic reporters dedicated to only one problem intersection. And while we occasionally have to get up @ 5:30AM to ski (or snowboard) before work to maintain our 61 day/year streak, we proudly wear helmet hair as a badge of honor! We’ve sacrificed our need for cramped over-priced apartments with a moderate organic gardening addiction.
So while in the Bay Area, people may worry about being a small fish in a big pond or vise versa, we worry more about the flow rates of the rapids, the afternoon hatch and the conditions of the singletrack in the mountains that surround town.
If you’re interested, and want to get a little more Reno-Tahoe in your life, join us for a Cocktail Party on:
Thursday, June 26th from 6pm to 9pm
One Ferry Building
San Francisco, CA 94111
Google Map
Eventful
Upcoming
Facebook
Think you can make it? Please RSVP here: MyNevadaDreamJob.
Some cool Jobs in Reno:
Project Manager, Worldwide Credit Services
Program Manager, Compliance -Part-time position
Vendor Account Manager, OEM
Finance Manager
Application Support Analyst
Sr. Credit Manager, OEM
Physical Therapist
Business Partner Manager, AOC
Program Manager, Enterprise, AOC
EDAWN Business Development Director
Some interesting facts about Reno:
It’s 20 min drive to the closest Tahoe Resort. Farthest is 50 min.
We have all night (and all day) bars.
We have fixie bike geeks.
We have hipster bars.
We have 34% fewer cougars and those cougars are 67% younger than SF.
Reno 911 is (while admittedly awesome) is filmed in Bakersfield, California.
What happens in Reno, usually costs you $20 or less.
We have earthquakes too.
They film Modest Mouse videos here.
You can see the white water park from your office.
In Reno, we fight for YOU.
-Mike
Posted in Lake Tahoe, Member Orgs, Reno-Tahoe, Social
May
6
Lake Tahoe Ski resorts have really stepped up their websites in recent years with social media elements like video, podcasting, and blogs. It’s no longer a novelty to have regular updates, rich media content and interactivity, it’s a requirement. Skiers and snowboarders are interacting with online content in ways they never have before, and Twelve Horses is proud to announce and show off the new Alpine Meadows Blog.
A blog can be a great tool for ski resort marketing. It’s the best option for centering the social media content that you distribute out to your various web venues. We think this one is really functional and looks super sharp. The designer, Scott Patterson, included some cool social media features like the YouTube window, profile links and twitter updates. He also created drop-down menus to keep the sidebar nice and neat, and a full resort info menu to seamlessly blend the blog with the website.
But when every resort at Tahoe has a blog as part of their online marketing strategy, the challenge lies in rising above the chatter to effectively convey the story of the mountain and the people who make it great. Alpine is doing a great job of it. We think the people who make Alpine Meadows work are awesome, and we’ve had a blast helping them create content and videos to represent their brand and interact with their visitors.
Their Flickr account has been getting great traffic from day one, and we have helped them create a great community around images from the mountain. Google and Yahoo image searches now index Flickr images, but still the traffic from Flickr searches expands by orders of magnitude the viewership of Alpine Meadows content.
The @skialpine Twitter profile is bridging the gap between home and the mountain by helping skiers and boarders stay on top of changing conditions such as avalanche closures, run and lift openings, weather and events in real-time right from mobile devices.
Their video channel is doing a great job of documenting events and operations at the mountain.
Now the SkiAlpine blog is bringing it all together in one place. Check out their blog, video channel, Twitter updates and Flickr account and look for more awesome photos and videos when the snow falls again!
-Mike
Posted in Client Announcements, Lake Tahoe, Reno-Tahoe, Travel & Tourism, Web & SEO
Apr
8
There’s nothing we @ Twelve Horses love more than sun, snow and gadgets! So this was the perfect event for us. Earl and I got out and shot some video, played around with the Nokia n95, Zune, JBL headphones and got a chance to chat with Brian Lam, Editor at Gizmodo.
(click on the pop-ups in the video then select “more info” to see the product demos.)
Bob Starks from Alpine Meadows was stoked to get a hand’s on demo of the Nokia n95. He wants to be able to post up photos to Flickr right from the Summit 6 chair! I almost smashed mine attempting a 360 @ the Kangaroo Park.
Thanks for bringing out the goods Brian! Can’t wait to do it again!
-M
Posted in Geeky Stuff, Lake Tahoe, Mobile, Reno-Tahoe, Social, Travel & Tourism
Mar
2
In order to truly understand a brand it helps to experience it firsthand.
When we at Twelve Horses are not busy geeking out on the web, many of us here are charging hard somewhere in the outdoors. Whether it is around Lake Tahoe and the Sierra Nevada range that rise above our Reno office, or the Wasatch Mountains that tower above our Salt Lake City location, a common means of experiencing these environs is on a pair of skis or a snowboard. Come visit us and you’ll find that the last powder day is a common conversation around the water cooler. Even as I type this blog post apres ski session, I am looking out across big, beautiful, snow-laced Lake Tahoe and looking forward to the next time.
This company culture is undoubtedly a major contributing factor as to why we service so many destination and sports marketing clients. Passion for these pursuits permeate our client work and online marketing endeavors such as brand building, web design and development, email and multi-channel marketing, social marketing, and search engine optimization. It works well because we are marketers and technologists that are a part of the target snow sport audience.
When I came across this blog post titled, Seasonal SEO and Online Marketing for Ski Resorts, I couldn’t resist beating our own drum. Not only is it an informative and well-written post on online marketing for ski resorts, but it also touches upon one of our clients that we have serviced for more than 12 years – Heavenly Mountain Resort. It is a great compliment, but it also gives you a window into what we have been doing for them. Here is an excerpt.
Heavenly Resort in Lake Tahoe is perhaps the best example of a ski resort with an effective online marketing strategy. They are relatively well optimised for search and have good visibility in the search results. They have developed a MySpace profile and their website offers a range of initiatives including videos, daily podcasts and RSS feeds for their interactive blog, mountain condition updates and their own TV show.
Our work for Heavenly has also garnered several awards including a Web Award, ADDY, and California Travel & Tourism Award, and this success stems from a well-designed website that relies on the right online tools to reach and resonate with a global customer base. But I also believes that it comes from a deep and personal understanding of their brand.
See you on the hill!
tags: destination snow ski resort online marketing branding web design search engine optimization
Posted in Email, Lake Tahoe, Marketing Tools, Relationships, Reno-Tahoe, Social, Travel & Tourism, Web & SEO
