Web site redesigns are for much more than looks.  If your website was created prior to 2001 - only 5 short years ago - your web audience was entirely different then it is today.  Jeff Jarvis over at the Buzz Machine has a graph showing Internet adoption year over year.  As you can see, only around 40% of U.S. Adults were online at the beginning of 2001.  One could say they were probably more technical than the average adult and probably had very different Internet usage patterns.

But look at the current usage.  Around 72% of all U.S. Adults are using the Internet - 3 out of 4 people.  If you haven’t thought about your website in years, its time to do so again.  Combine this with the huge adoption of broadband connections and usage patterns are no where near the same.

Would your business run a TV advertisement from five years ago?  How about a print ad from back then?

Need a Web 2.0 logo for your community driven, ajaxy site.  Look no further then this logo generator.

P.S. Robert, I know the "e" is missing in Power.  That’s part of the Web 2.0 charm!

Yesterday I had the opportunity to meet with Dean Cole Campbell of the Reynolds School of Journalism for the University of Nevada, Reno (of which I am an alumni). He was accompanied by Howard Goldbaum and Larry Dailey. They discussed how they are equipping students with the tools necessary to compete in a job market where online media is part of the job. They have some exciting things planned around their graduate program and wanted to discuss how Twelve Horses (my employer) might help or participate. It was great to hear how my alma mater is doing and get the opportunity to geek out a little about new and emerging technologies.

I hope I have exciting updates in the future about how Twelve Horses and the Reynolds School of Journalism can or will work together on various projects.

Technorati : College, Journalism, University of Nevada, Web 2.0