Lake Tahoe Ski resorts have really stepped up their websites in recent years with social media elements like video, podcasting, and blogs. It’s no longer a novelty to have regular updates, rich media content and interactivity, it’s a requirement. Skiers and snowboarders are interacting with online content in ways they never have before, and Twelve Horses is proud to announce and show off the new Alpine Meadows Blog.

A blog can be a great tool for ski resort marketing. It’s the best option for centering the social media content that you distribute out to your various web venues. We think this one is really functional and looks super sharp. The designer, Scott Patterson, included some cool social media features like the YouTube window, profile links and twitter updates. He also created drop-down menus to keep the sidebar nice and neat, and a full resort info menu to seamlessly blend the blog with the website.

But when every resort at Tahoe has a blog as part of their online marketing strategy, the challenge lies in rising above the chatter to effectively convey the story of the mountain and the people who make it great. Alpine is doing a great job of it. We think the people who make Alpine Meadows work are awesome, and we’ve had a blast helping them create content and videos to represent their brand and interact with their visitors.

Their Flickr account has been getting great traffic from day one, and we have helped them create a great community around images from the mountain. Google and Yahoo image searches now index Flickr images, but still the traffic from Flickr searches expands by orders of magnitude the viewership of Alpine Meadows content.

The @skialpine Twitter profile is bridging the gap between home and the mountain by helping skiers and boarders stay on top of changing conditions such as avalanche closures, run and lift openings, weather and events in real-time right from mobile devices.

Their video channel is doing a great job of documenting events and operations at the mountain.

Now the SkiAlpine blog is bringing it all together in one place. Check out their blog, video channel, Twitter updates and Flickr account and look for more awesome photos and videos when the snow falls again!

-Mike

This entry was posted by Mike Henderson on Tuesday, May 6th, 2008 at 12:47 pm and is filed under Client Announcements, Lake Tahoe. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.