An international best-selling author and marketing guru that I have followed for quite some time via his blog and books is Seth Godin. His unique ability to shift the marketing paradigm by framing issues and ideas in a different light has kept me coming back for more.

The stars have aligned, and I will be heading to Salt Lake City tomorrow to see him speak. I will do a follow-up post on the event. If you are in Salt Lake and have not yet heard about it, I have attached the press release below to provide you with more information. Marketing is a component of almost any business, so come on down and be enlightened, you’ll be glad you did. 

International Marketing Guru Seth Godin to Speak at
The Salt Palace May 24th, 2007

Salt Lake City, UT (WordMob) May 17, 2007 – New Utah based grassroots group, WordMob (http://www.wordmob.com), is bringing internationally known marketing guru Seth Godin to Salt Lake City on May 24th to speak to members of the community in a public event. Godin was vice president of permission marketing for Yahoo! and founder of two internet companies. He is the author of several international best-selling books, including Purple Cow and All Marketers are Liars.

Godin’s stop in Salt Lake City is part of a multi-stop tour promoting his newest book, The Dip (A Little Book that Teaches When to Stick and When to Quit). Other cities on the tour include Philadelphia, New York, Chicago and Silicon Valley.

Event Details:
Hear Seth Godin and Get Five Copies of His Latest Book, The Dip
The event will take place Thursday May 24th from 1-4pm at The Salt Palace, room 150A-G. (1-2pm will be networking; Seth Godin will speak from 2-3pm and then sign copies from 3-4pm.)

Tickets to hear Seth Godin are $50 and will be available at the door. Attendees will also receive 5 copies of “The Dip”, (1 to keep for themselves and 4 to give away) as part of Godin’s mission to spread the word about his new marketing concept that winners know when to quit when something isn’t working…he’s against “coping” and “being average” and advocates “be a winner or do something else.”

Background on Bringing Godin to Utah
Godin announced in early April on his blog (http://sethgodin.typepad.com/the_dip ) that he would come to any city in the U.S. that was able to organize 500 people willing to pay $50.00 to hear him speak. Each attendee would also get 5 copies of his new book (1 for them, 4 to give away), a $60.00 value.

Utahns, Phil Burns, Matthew Reinbold and Jason Alba discussed this opportunity and decided to organize and try to bring Godin to Utah. Within three days, wordmob.com was put together as a central organizational point and announcement hub. Over the next several weeks, more than hundred people committed to attending and several thousand dollars in sponsorship were raised. During this time, well over 100 articles on blogs written by Utah authors were written to spread the word. This action was convincing to Godin that there was an audience in SLC and he committed to speak.

Utah Businesses Sponsor the Event
Steve Spencer was the first to pledge sponsorship for his company Twelve Horses as a Gold Sponsor. Spencer is passionate about providing outstanding opportunities for Utah Businesses such as this event and encouraged other Utah Businesses to also sponsor. Bateman IP Law Group, Connect magazine and BackCountry.com are also sponsoring the event.

About WordMob
Wordmob (http://www.wordmob.com) is a grassroots volunteer organization created with the intent of bringing a world renowned speaker to Utah once a quarter. The opportunity to bring Seth Godin to Utah in May was the catalyst for putting this idea into action. Active members of WordMob include: Kelly King Anderson, Jason Alba, Ash Buckles, Phil Burns, Shahar Boyayan from BuzzBooster.com, Janet Meiners, Matthew Reinbold, Steve Spencer, and Paul Wilson.

This entry was posted by Robert Payne on Wednesday, May 23rd, 2007 at 9:30 am and is filed under Company News, Current Affairs, Social Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.