Twelve Horses' Network

May 01, 2006

Email Service Providers adding RSS

There has been some recent news about email service providers (ESPs) adding RSS functionality to their email marketing tools.   Details about the actual implementations seem to be sparse but I can only imagine two ways to implement this.

1) Add the ability to publish an RSS feed and track the click throughs a la Feedburner
2) Add the ability to take your RSS feed and publish it in a newsletter a la adrants

I don’t see a real value in option 1 as syndicating content into RSS is fairly simple and doesn’t require an email marketing tool to achieve.  I do see a real value in option 2.  If you review Yahoo’s white paper on RSS adoption, you’ll find RSS is far from mainstream (granted it is from October of 2005).  Providing your valuable content in only a format that has not hit critical mass is a waste of content.  By providing content in multiple formats you give your customers and prospects the option to consume it how they want, when they want.

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Posted in Email, RSS

  • Comments (3)
  • Posted by: Josh Kenzer

3 Responses to “Email Service Providers adding RSS”

  1. Imtiyaz khan Says:

    Dear Webmaster,

    Suject : Request for Article Exchange

    I handle article exchange program for my client http://www.email-marketing-software-resource.com/

    As an ongoing process to increase the link popularity of my sites, I am looking for some good high quality article exchange with my client’s site.

    I recently came across your site through search and found it beneficial and informative for our site’s visitors. I would like to offer you a content link exchange with my site.

    Please find enclosed article on “Why Use Permission-Based Email Marketing?”.
    I f you consider this article a good fit for your website’s visitors, please feel free to publish it on your site. In this case, we would greatly appreciate if you included a brief reference to our website at the end of the article. For your convenience, I am providing the text and HTML code you can use for creating a reference and link to:

    Your article/content will be added at: http://www.email-marketing-software-resource.com/rc/

    Or

    http://www.zeromillion.com
    Also, please forward me the Article with your article details to be used while placing your article link at our site.

    We hope that our content can serve as a valuable resource to your site visitors and we look forward to hearing from you.
    A positive response from you on this would be highly appreciated.

    Thank you in advance for your consideration.
    Many thanks and regards
    Imtiyaz khan
    Direct Marketing Executive

  2. Imtiyaz khan Says:

    Dear Webmaster,

    Suject : Request for Article Exchange

    I handle article exchange program for my client http://www.email-marketing-software-resource.com/

    As an ongoing process to increase the link popularity of my sites, I am looking for some good high quality article exchange with my client’s site.

    I recently came across your site through search and found it beneficial and informative for our site’s visitors. I would like to offer you a content link exchange with my site.

    Please find enclosed article on “Why Use Permission-Based Email Marketing?”.
    I f you consider this article a good fit for your website’s visitors, please feel free to publish it on your site. In this case, we would greatly appreciate if you included a brief reference to our website at the end of the article. For your convenience, I am providing the text and HTML code you can use for creating a reference and link to:

    Your article/content will be added at: http://www.email-marketing-software-resource.com/rc/

    Or

    http://www.zeromillion.com
    Also, please forward me the Article with your article details to be used while placing your article link at our site.

    We hope that our content can serve as a valuable resource to your site visitors and we look forward to hearing from you.
    A positive response from you on this would be highly appreciated.

    Thank you in advance for your consideration.
    Many thanks and regards
    Imtiyaz khan
    Direct Marketing Executive

  3. Imtiyaz khan Says:

    Sir,

    I have sent you my request for Article Exchange.
    Please give me the positive response as soon as posible.

    Thanks and regards
    Imtiyaz khan

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