Being in the online marketing industry, I maintain a disproportionate number of online relationships. Blogs, forums, eCommerce websites, Web 2.0…you name it and I have a login. So on Saturday, May 27th, I wasn’t surprised to see my personal gmail account filled with birthday emails. I was surprised however to see who they were from. Three forums (they must use the same forum software), Disney.com (they take most my disposable income), Wine.com (I frequently use them for gifts) and Pepsi. That’s it.

Besides Pepsi, I did visit every site that sent me a message. A few of the forums I hadn’t been to in many months. This seems like such a no brainer to drive traffic and its completely automated. I’m not sure why more companies aren’t using this simple tool. Go figure.

Technorati : email marketing relationships

This entry was posted by Josh Kenzer on Wednesday, May 31st, 2006 at 4:51 pm and is filed under Email, Relationships. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.