In this interview, Robert Payne & Josh Kenzer talk with Phyllis Freyer, vice president of marketing for Renown Health, a healthcare network that recently went through an extensive rebranding effort after serving the Reno, Nevada region for more than 140 years as Washoe Medical.

The rebranding of Washoe Medical to Renown Health was a monumental task requiring the work of several local and national agencies, as well as the staff at Renown Health. Any business professional will appreciate how important it was to have a well-constructed and well-executed strategy to ensure success.

This interview takes you through the process, which started 2 years ago, and uncovers the challenges and successes of the organization both internally and externally.

Listen Now (MP3, 26.6 MB)