Business Blogging

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Episode 35: Jane Tors, executive director of public relations, University of Nevada

March 27th, 2007

Jane Tors unrIn this interview, we talk with Jane Tors, executive director of public relations for the University of Nevada, Reno. Here are some of the topics we cover:

  • The role of public relations in new media
  • University admission rates
  • The role the University plays in economic development
  • How controversy is handled at the University

I was very impressed by how much value Jane, and the University PR group, puts on openness and transparency. I think it’s great that PR professionals understand that you can’t “spin” stories anymore.

Listen Now (MP3, 36.0)

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