From day one, a major focus of the Horse Power Podcast has been: Don’t make it about Twelve Horses.

We select interviewees based on whether they have a unique and interesting profession, business, and/or story to tell, and not whether they will provide us with some means of interjecting a soft sell, or an excuse to talk about the company in any detail. For 35 episodes I think we have done a good job of sticking to that; however, for this episode we decided to break the rules.

Reason: To give our listeners a better understanding of who the company is behind the mic. Yes, we have a website with information, a blog that puts some personality behind our online presence, and even a podcast run by employees of Twelve Horses. But hearing what we are about from the horse’s mouth aka the CEO is a little different.

So, with that being said, in this interview we talk with David LaPlante about how Twelve Horses got started, what is the essence of the brand, and what is some of the secret sauce behind the success of the company thus far. We touch on the evolution of the online experience, some of the mistakes that marketers make, and how the web is making companies and individuals more scalable, adaptable, and capable of greater success. Furthermore, you can expect to learn more about David LaPlante himself.

A lot is covered in this interview, and there is still much more, but it might be another 35 episodes before we get there. We’ll just have to see. 

This photo of David was shot by Geoffrey Nelson for the Northern Nevada Business Report feature story but ultimately wasn’t used. It was shot at Squaw Valley using a cool combination of old Polaroid technology and digital manipulation.

Listen Now (MP3, 45.0)

tags: ceo, podcast, blog, twelve, horses, interview, david, laplante, online, web, marketing