Comments on: Horse Power # 59 Krista Parry, Park City Mountain Resort

By: Eric Hoffman

Eric Hoffman — Fri, 19 Jun 2009 20:47:41 +0000

Thanks Milena,
Measuring, listening, engaging and more…it’s all part of the routine these days! Keep up the great work in your own endeavors as well.

By: Milena Regos

Milena Regos — Fri, 19 Jun 2009 17:40:37 +0000

Hi guys,
keep up the good work! Great to hear about the excellent work your are doing on social media. Keep measuring the return on engagement!

By: Mike Henderson

Mike Henderson — Fri, 03 Apr 2009 05:27:30 +0000

Krista,

I don’t remember if it made it into the video, but I made a note from your Social Media 101 talk with the PC Chamber that social media was “made for me.” You can’t fake it…

If i have to ski more powder, i guess that’s the price I pay for dedication to social media.

Wish the best of health for you and your baby!

-M

By: Krista Parry

Krista Parry — Thu, 02 Apr 2009 22:23:32 +0000

Mike,
Thanks for all the kudos Mike (and for using your slimming lens!). The truth is that we are always looking for ways to engage our guests in authentic ways. I was raised to treat others the way you would like to be treated, which is why the different social media outlets is perfect for us as a ski resort. Plus, who doesn’t like to see the pics of Eric and team eating powder for breakfast day after day! It’s how some people who aren’t as fortunate make it through their day.

I look forward to hitting the powder with you next season.

By: Eric Hoffman

Eric Hoffman — Thu, 02 Apr 2009 19:22:07 +0000

Mike,
I really like your strategy, I’m always trying to think of ways to bring our various channels into alignment and it’s so true that most social media channels do one or two things well and that you need to take advantage of those strengths in each site.
Always a pleasure to show off the mountain to someone who appreciates it – next time we’ll be sure to do Pinecone!

By: Mike Henderson

Mike Henderson — Thu, 02 Apr 2009 19:17:45 +0000

Eric,

Thanks for the additional details. I forgot to mention the Facebook page. That’s a great following!

I’m really into photos. So I really dig Flickr. I usually tell people that all the social media sites aren’t really that different, they just have different priorities. Flickr is just youtube for photos, twitter is just a blog for smaller posts, etc. But the powerful thing is that customers have different priorities. Ski pics draw great viewership and that can translate into good blog or website views if they’re linked up.

I try to create content pathways that lead in to the core. Powder photos with links to a blog post with a video with a call to action. Even if that call is just a spark to get comments.

Thanks again for the tour of the mountain! Next time we’re hiking PineCone!

-M

By: Eric Hoffman

Eric Hoffman — Thu, 02 Apr 2009 18:53:52 +0000

Mike,
It was great to finally get the chance to meet up,make some turns and have some great discussions with you last week. I’m glad you enjoyed the skiing (yeah, the Park City side of the Wasatch does have some decent terrain, eh?!) and I’m excited have gotten the chance to see your video skills in action.
I’d like to add a few more details, our Flickr account has had nearly 150k views in that time frame and yeah, I guess that I’m lame at following back, but we do have 20 people that have us as their contact.
In addition, Park City Mountain Resort current has nearly 1800 Facebook fans of our page:
http://www.facebook.com/pages/Park-City-Mountain-Resort/34244859225
and over 1100 on MySpace:
http://www.myspace.com/pcresort
I think that we’re going to see all sorts of brands trying to reach out to their customers in these and other spaces and engage them in all sorts of interesting manners that I’m really looking forward to seeing and learning about.
Thanks for stopping by Park City Mountain Resort!