May 18, 2007
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If your company has its own blog, experts such as David LaPlante, CEO of interactive agency Twelve Horses, based in Reno, Nev., say you can and should be leveraging it via your e-mail marketing program.
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One Response to “links for 2007-05-18”
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May 18th, 2007 at 3:59 pm
Great article. Karen is a great writer to work with. Also, completely agree with #2) Use your voice. People like blogs because they are conversational; they usually aren’t preachy and don’t use too much marketing-speak. This is always a battle with clients, you need to convince them to be themselves.