As the VP of Marketing for the Reno-Tahoe Chapter of the American Marketing Association, I value the benefits of the organization both locally and nationally.

However, I cannot help but be amused by a recent mailer I received announcing an upcoming event titled, “TechnoMarketing.” Ah, the buzzwords.

My initial impression was that I could attend and learn effective ways of mashing up my marketing initiatives into bass thumping beats guaranteed to deliver a solid ROI.

After further scrutiny, I see that the event is in fact an opportunity for marketers to learn more about social media, customer communities, blogs, RSS, and podcasts.

Today, eMarketer issued a report stating that $3.1 million was spent on podcast advertising in 2005, $80 million in 2006, and it is expected to grow tenfold by 2011.

Suffice to say, niche marketing is getting a little more mainstream. What are your plans for incorporating new media into your marketing mix?

tags: rss, blogging, podcasting, new media

This entry was posted by Robert Payne on Thursday, March 1st, 2007 at 6:03 pm and is filed under Marketing Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.