Comments on: What’s Next for Autos and Online Marketing? http://blog.twelvehorses.com/marketing/whats-next-for-autos-and-online-marketing/ Thu, 25 Feb 2010 02:19:55 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Robert Payne http://blog.twelvehorses.com/marketing/whats-next-for-autos-and-online-marketing/comment-page-1/#comment-35944 Robert Payne Wed, 11 Jun 2008 14:28:16 +0000 http://blog.twelvehorses.com/marketing/whats-next-for-autos-and-online-marketing/#comment-35944 And just like that eMarketer releases some more interesting stats on the auto industry - http://www.emarketer.com/Article.aspx?id=1006356&src=article1_newsltr Some of the stats: As new-vehicle sales decline, automotive marketers will spend nearly $3 billion online this year, up 21.6%. By 2012, automotive online ad spending will top $5.6 billion. Research from Capgemini shows that 80% of consumers now consult the Internet at least once during the car-buying process. The firm reported the percentage was 71% in 2006 and 64% in 2004. 78% of Internet users who read an online review in the automotive category said it influenced their offline purchase decision. And just like that eMarketer releases some more interesting stats on the auto industry – http://www.emarketer.com/Article.aspx?id=1006356&src=article1_newsltr

Some of the stats:

As new-vehicle sales decline, automotive marketers will spend nearly $3 billion online this year, up 21.6%.

By 2012, automotive online ad spending will top $5.6 billion.

Research from Capgemini shows that 80% of consumers now consult the Internet at least once during the car-buying process. The firm reported the percentage was 71% in 2006 and 64% in 2004.

78% of Internet users who read an online review in the automotive category said it influenced their offline purchase decision.

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