June 27, 2007

First AMA Luncheon - Emotional Memory and Advertising Effectiveness

It felt good to get out of the house and meet some true Phoenicians today. I attended the Phoenix Chapter of the American Marketing Association’s Luncheon, featuring E.B. Lane Advertising. They discussed Emotional Memory and Advertising Effectiveness by presenting their case study on their client, Cable One.

The event was held at the Phoenix Country Club whose history and relevance is unknown to me, but probably impressive in that country club style that only red velvet and valet parking can signify. The lunch was buffet style, which interestingly enough, lends itself to networking far better than being served at your table.

The room size and attendance was very familiar to me as it was almost identical to the many AMA meetings I attended in Reno. What wasn’t familiar to me were any of the faces. This meant a second’s hesitation before introducing myself to as many people as possible. I was only slightly amazed that everyone else seemed to know few others as well.

As I learned after 8 years of business development in Reno, it takes time to cultivate your networks and start reaping word of mouth referral business. I think today was a good first day of putting my stake in the ground and taking root. I now know more faces and names then I did this morning and I look forward to the next event.

Tags: AMA, Phoenix, Advertising

Posted in Phoenix