April 06, 2009

Salt Lake City, Utah: Website Marketing & Analytics

I call him the Search Engine Optimization Master, while others around here claims he drinks Google juice for breakfast. Whatever the case may be, Marketing Morgan is stepping up to the mic this week.

On Wednesday, April 8, our director of search, Eric Morgan will be speaking on the subject of search engine optimization (SEO) in Salt Lake City at the Utah Society for Marketing Professional Services (SMPS). He will cover reciprocal linking, meta tags, html structure, and the basics of what makes Google (and other search engines) tick. Eric has more than ten years of online marketing experience improving businesses’ search engine rankings and website traffic.

Eric develops comprehensive search engine optimization plans for Twelve Horses’ clients, as well as guides Pay-Per-Click advertising and Persuasion Architecture. He has attained upwards of 3,000% ROI improvements for some clients, which is something a lot of businesses could use right now. And through detailed analytics reviews, call-to-action clarifications, multi-variant testing, customer research, changes in page layouts, and better content generation, he has dramatically improved conversion rates from existing website visitors for many different types of industries.

Eric has a lot of wisdom to share with both beginner and advanced marketing professionals looking to take their online initiatives to the next level, so check him out!

For more information and to register, visit the SMPS website.

Posted in Salt Lake City, Utah, Web & SEO