Twelve Horses Family Member Featured in Modest Mouse Video
I just had to share this Modest Mouse music video that features the son of David LaPlante, CEO of Twelve Horses. Today, it appeared on the front page of MySpaceTV.com.
The director of the video is Justin Francis, a native of Reno, Nevada who moved to New York to pursue his MFA degree at NYU’s prestigious Graduate Film Program. He has already built an impressive portfolio of work featuring artists such as 50 Cent, Eminem, Alicia Keys, Weezer, and of course, Modest Mouse.
Along with his partner in The Saline Project, Justin was nominated for “Director Of the Year” in 2005 by the Music Video Production Association, and also received a nomination for “Best Hip Hop Video” at last year’s MTV Video Music Awards.
For you Reno folks, see if you can figure out where the actual locations are featured in the video and then let us know in the comment section. If you need more clues, check out David’s Flickr photos from the shoot.
October 11th, 2007 at 3:20 pm
What a strong video, and a message that really hits home about how it really is Downtown for so many people. And what a cute kid!
October 12th, 2007 at 9:57 pm
Almost all of those shots were from central downtown Reno, except for the Ho Hum Motel, which is on the far south side of Reno. Although they showed the sign for it, the shot showing the woman going into the motel is definintely not of the Ho Hum. The casinos shown that I can pick out were the Cal Neva and the Fiztgerald’s. The hospital scene is from St. Mary’s, also in downtown Reno.
October 25th, 2007 at 7:45 pm
Lucky Motel on 4th Street baby! Have I revealed too much?
October 26th, 2007 at 4:55 am
Not at all. Thanks to Nicole and Steve for your answers!
November 5th, 2007 at 7:36 am
A follow up article that appeared in the Reno Gazette-Journal with some amusing quotes from LaPlante - http://news.rgj.com/apps/pbcs.dll/article?AID=/20071104/LIV/711040306/1057/NEIGHBORHOODS08