October 28, 2008
Horse Power 56 Ryan Berman, Fishtank Brand Advertising
In this episode of Horse Power I spend some time with Ryan Berman of Fishtank Brand Advertising out of San Diego, CA. Fishtank is doing some really cool work with Pony Shoes to bring them back from a fairly long hiatus from the sports market. Part of their new campaign involves using imagery and stereotypes from brands like Nike, UnderArmor (who actually make shoes now too) and Adidas to show their product right next to the familiar brands and get people to add Pony Shoes to their list.
Ryan also talked about one of his first projects in national advertising when he worked on the Jared campaign with Subway. Initially, the commercials featured Jared and a voiceover narrator. Ryan had the idea to let Jared speak for himself and that was when the campaign took off.
He also gave some good SoCal insight on Reno and Tahoe as brands and how they interact with each other in the minds of travelers in other parts of the country. Basically, our Sushi is good even by SoCal standards, and the $18.99 All-you-can-eat doesn’t hurt either!
It was great to get the chance to spend time with Ryan and talk branding and advertising with an expert who has worked on major brands like Subway, Olevia, EAetna and Unicef. Their work looks tight and spot on to me.
The local professional associations are stepping up the game in recent months with the AIGA, AMA and A2N2 putting out some national experts like Ryan. Be sure to keep up on the latest speakers and events for the Advertising Association of Northern Nevada.
All of these horsepower podcasts are available and downloadable to your iPod as well. Be sure to click the video subscription button above and get it on your iPod or mobile device for the next time you’re on a car trip, buss ride, or waiting in a long line on Election day!
-Mike
Posted in Horse Power Podcast, Podcast, Reno-Tahoe, Social, Uncategorized, Web & SEO
