Online Advertising Revenues Soar in 2007 while Newspaper Advertising Flounders
While 2007 newspaper advertising revenue dropped 9.4% - the biggest plunge in 50 years (source), internet advertising gained an incredible 26% (source). The total revenue for newspapers still dwarfs internet ($42 billion compared to $21 billion) but with 25% gains year over year, it’s still a matter of time before internet catches up. How did other media types do?
- Cable advertising was up 11% (source)
- Local broadcast TV advertising was down 4.4% (source)
- Radio advertising was down 2% (source)
- Outdoor advertising was up 7% (source)
- Magazine advertising was up 6% (source)
More and more advertisers are migrating to the mediums that can target by niche. This is reflected in the growth of internet, cable, and magazine.
