I would like to give it up to Diva Marketing for uncovering some interesting discrepancies in a press release that JupiterResearch recently released on blogging. It appears that the research numbers they present are overly optimistic and unrealistic.

It is a bit disconcerting because many of us in the marketing profession look to companies like JupiterResearch and Marketing Sherpa for reliable data to assist with forecasting, budgeting, presentations and the creation of white papers.

Furthermore, not only did the pr agency distribute a questionable press release to generate buzz and push sales of a flawed report, they also did a poor job of addressing Toby Bloomberg’s legitimate and potentially helpful inquiries.

They could have turned Toby’s inquiry into an opportunity to demonstrate JupiterResearch’s commitment to transparency and solid research, which most likely would have kept Toby as an ally in the field, potentially suggest their reports; but now, who knows?

I would like to give JupiterResearch and their pr agency a break though, because these forward looking projections still do have degrees of error and outside influences. The largest ones of course being people.

This serves as a great reminder that we all need to be careful when distributing press releases. Check and recheck your figures, and consider the fact that the contents of your press release, and your subsequent actions, could end up in the blogosphere.

Technorati : JupiterResearch, market research, public relations
Del.icio.us : JupiterResearch, market research, public relations
Ice Rocket : JupiterResearch, market research, public relations

This entry was posted by Robert Payne on Thursday, June 29th, 2006 at 7:00 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.