Web site redesigns are for much more than looks.  If your website was created prior to 2001 - only 5 short years ago - your web audience was entirely different then it is today.  Jeff Jarvis over at the Buzz Machine has a graph showing Internet adoption year over year.  As you can see, only around 40% of U.S. Adults were online at the beginning of 2001.  One could say they were probably more technical than the average adult and probably had very different Internet usage patterns.

But look at the current usage.  Around 72% of all U.S. Adults are using the Internet - 3 out of 4 people.  If you haven’t thought about your website in years, its time to do so again.  Combine this with the huge adoption of broadband connections and usage patterns are no where near the same.

Would your business run a TV advertisement from five years ago?  How about a print ad from back then?

This entry was posted by Josh Kenzer on Friday, September 1st, 2006 at 9:11 am and is filed under Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.