Twelve Horses' Network

June 27, 2006

Code for Marketing Monkeys

As the Marketing Manager for Twelve Horses, I find great amusement and an appreciation for Seth Godin’s post on, “Ten Things Programmers Might Want to Know About Marketers.” My primary focus is to build Twelve Horses’ brand and bring more leads and prospects in the door, and much of this is done online. I depend on the expertise of our programmers to achieve these goals, but it is often challenging because of the degrees of separation regarding our responsibilities and daily activities.

Not only are our competencies, personalities, deadlines and daily activities different, but when the programmers are busy working on client billables, it is especially difficult to justify the notion that they should spend time working on Twelve Horses’ marketing activities. This touchy situation is further compounded by the fact that we are a marketing and technology company; so anything we do for ourselves better be good.

Some things that I try to keep in mind at all times are:

  • Scheduling items far in advance.
  • Outlining the purpose, flow, messaging, composition, and desired results of each job to hopefully limit excessive and annoying amounts of changes.
  • Illustrating the importance of their efforts and the benefits to the company.
  • Saying, “Thank You” after completion and making the effort to sustain a positive relationship.
  • Sharing the results and rewards to convey the fact that it is a team effort.

These few items may sound simple, but I think they go a long way in helping to implement successful and efficient marketing campaigns. Internal communication, organization, and relationship building are key steps toward developing a better understanding between programmers and marketers.

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Posted in Marketing, Relationships, Technology

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  • Posted by: Robert Payne

This entry was posted on Tuesday, June 27th, 2006 at 12:54 pm and is filed under Marketing, Relationships, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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