When Fox Interactive initially purchased MySpace, they acquired it for $580 million. Well, they are definitely recouping their investment because Google just closed a deal with Fox for $900 million. Granted, Google doesn’t have to pay unless certain levels of traffic are achieved, but I have a feeling Fox will do their best to ensure they do. Of course, there is always the ad revenue as well.

Obviously, Google does not believe MySpace is going any where any time soon. Industry chatter questioned the staying power of MySpace, but it looks like users aren’t investing their time and energy into creating pages on MySpace to simply toss in the towel for another social networking site. If you are a business and want to leverage the power of search, you might want to get a blog going, and then get some presence on MySpace.

The benefit for Google is obvious. Users of MySpace can quickly and easily search the Internet directly from the site. They are capitalizing on the tremendous visitation - according to Nielsen/Net Ratings they had 45.7 million unique visitors in June. The more users that gravitate toward using Google for online searches, the more Google comes out ahead of its competitors, Yahoo, MSN, and Ask.com.

What is really interesting is the melding of individual web pages containing personal information and search information. Where will Google’s algorithms take us next?

Technorati : Fox Interactive, google, myspace

This entry was posted by Robert Payne on Thursday, August 10th, 2006 at 6:30 pm and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.