Comments on: Hypervideo: Hyperlinking video content

By: Hessie Jones

Hessie Jones — Wed, 09 Apr 2008 18:23:10 +0000

Hi Mike. Yes currently we have a feature called the “Active Fun Link” that allows you to link to an external site. When you add a target, go into the FUN tab and it’s the first option. Here is a sample: http://www.overlay.tv/overlay/2326. Essentially, you can add the link URL and an image URL (for logo e.g.) of the site where you are sending users.

By: Mike Henderson

Mike Henderson — Wed, 09 Apr 2008 16:39:20 +0000

Hessie,

What about a use case like ours where we aren’t really selling anything? Would be cool to have an option where we could get the “product” to open a link in a new tab on the first click rather than have to select “more info.” (see the Overlay in the next post…)

Thanks!

-M

By: The emergence of this new medium…. « HessieJ

The emergence of this new medium…. « HessieJ — Wed, 09 Apr 2008 14:35:18 +0000

[...] number of blog posts “Overlay.tv Adds Links and Easter Eggs to Music Videos” and “Hypervideo: Hyperlinking video content” and there is a lot of positive stuff being written about companies such as [...]

By: Hessie Jones

Hessie Jones — Wed, 09 Apr 2008 14:02:40 +0000

Thanks Earl. Please let me know if you have further suggestions on how we can improve. We’re still in Beta and are always looking to better the customer UI. Don’t hesitate to contact us. Best, Hessie

By: Earl

Earl — Wed, 09 Apr 2008 00:47:05 +0000

Thank you for the comment Hessie. So far I really like the simplicity and ease of your site. Even Mike was able to figure out how to use it. We have already started implementing it into a number of other videos.

By: Hessie Jones

Hessie Jones — Mon, 07 Apr 2008 18:34:21 +0000

Hi Earl. Thanks for posting. I work for Overlay.TV and hypervideo is here. Many are attempting to find the right model. In this day and age where everyone is trying to increase performance for their ad placements, while mitigating consumer annoyance, we think we’ve come up with something pretty extraordinary: The advertising becomes part of the content. Performance increases because the ad has contextual relevance to the underlying content. And, best of all: the user can choose to see the hypervideo content or NOT. Kill two birds with one stone and this results in something pretty compelling that benefits both user and advertiser.

By: Mike Henderson

Mike Henderson — Sun, 06 Apr 2008 15:33:32 +0000

Sweet. This is going to blow TV out of the water. With that, AppleTV and MediaCenter PCs, clickable content in video is going to replace Commercials.

-M

By: Kat

Kat — Sat, 05 Apr 2008 15:16:00 +0000

AMAZING, very cool!