51.6% of visitors to MySpace.com in August were 35 or older according to comScore Media Metrix.  "Older" people are starting to use and participate in social networking, a phenomenon that has previously been thought to be a "kids" thing.

This is huge news for businesses who have been contemplating a MySpace strategy.  It shows that this "older" generation likes to connect, chat and share information about themselves.  Now it’s businesses turn to embrace and adopt this form of communication - to get into this dialog.  Businesses, now more then ever before, can show they are made up of a collection of people and personalities and not just penny pushers and tight CEOs.

I think the other implication here is that MySpace isn’t going to go away as fast as many people have hoped.

This entry was posted by Josh Kenzer on Friday, October 6th, 2006 at 8:23 am and is filed under Current Affairs, Marketing, Marketing Tools, Social Networking, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.