Twelve Horses recently won a “Sports Standard of Excellence” WebAward for the launch of Mountain Sports International’s (MSI) new website. MSI develops and produces action/adventure sports events and programming in North America.

The judges comments were:

• “This site does a nice job of bringing the event capability to life.”
• “This site is very attractive.”
• “Really captures the enthusiasm MSI has for creating a good experience.”

The website is easy to navigate, and clearly communicates their services. Flash is used as a tool to communicate MSI’s strengths effectively, as opposed to using flash simply because it animates images. It is combined with JavaScript and XML for improved functionality and search engine optimization.

It is further optimized with proper alt tags, source coding, and cascading style sheets, which are all dynamically driven. The site also ties into MessageMaker, which automates all of their email marketing communications to their existing and prospective clients.

In addition to MSI, Twelve Horses provides online marketing and messaging for other outdoor oriented companies like Heavenly Lake Tahoe Mount Rose Ski Resort, and Squaw Valley.

About Mountain Sports International

Mountain Sports International is located in Salt Lake City, Utah. As stated on their website, MSI owns and produces the U.S. Freeskiing Series, the U.S. Skiercross Series, and the Freeskiing World Tour. They provide event management services for Burton, Salomon, and Red Bull, and has provided infrastructure and expertise for NBC Gravity Games and ESPN Action Sports Projects, including the Tony Hawk Gigantic Skatepark Tour.

About the WebAwards

The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

The Web Marketing Association is the producer of the WebAward Competition.  Now in its 10th year, the WebAwards is the premier annual web site award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development.

About Twelve Horses

Twelve Horses is a full-service relationship marketing and messaging company specializing in designing interactive communication solutions. Since 1995, Twelve Horses has led businesses in designing, developing and deploying winning online marketing strategies through a combination of sophisticated software and exceptional service.

tags: U.S Freeskiing, Burton, Salomon, Red Bull, NBC, ESPN, Heavenly Lake Tahoe, Mount Rose Ski Resort, Squaw Valley, WebAwards, Web Marketing Association, Mountain Sports International, Salt Lake City, Utah, skiing, website+design

This entry was posted by Robert Payne on Wednesday, October 11th, 2006 at 2:08 pm and is filed under Company News, Marketing, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.