June 12, 2006

Black Eye for WOMMA?

An interesting link to cobrandit.com came in my email edition of Adrants today. It described a video featuring Bob Garfield remixed to poke fun at the WOMMA conference scheduled for June. When I clicked in, I received a notice saying the video had been removed. The very first comment was from Andy Sernovitz, CEO of WOMMA:

We would like to make it absolutely clear that this video was not produced, created, or endorsed in any way by WOMMA. We find it deeply offensive and have asked the creator remove it.

Andy Sernovitz
CEO
WOMMA
312-335-0035

This is the same Andy Sernovitz that thinks bzzAgent CEO Dave Balter is a dick. Go figure.

I think the comment posted by JP best describes my feelings on the subject:

Great, state that it was not endorsed. But have some fun and creative freedom. This is exactly what WOMMA members have to deal with, with the exception usually consumers have run away with it and it’s too late to shut it down. Someone is promoting WOMMA (perhaps while poking some fun - but since I can’t SEE the video can’t really tell). In my opinion, poor reflection on WOMMA. And cobrandit, you should have been clear about the non-endorsement upfront and left it up with explanation of what it is.

Technorati : WOMMA, Word of mouth

Posted in Word of Mouth

Posted by: Josh Kenzer

This entry was posted on Monday, June 12th, 2006 at 3:47 pm and is filed under Word of Mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.