Twelve Horses' Network

July 18, 2006

Consumer Generated Media is Bragging Rights

Yesterday I was watching a short youtube video of some rollerbladers skating in an empty water park. They were doing stuff that would make their parents cringe and it looked like they were having a great time. As I oohed and awed at every trick, I began to wonder what drives them to spend the considerable time to edit this video and make it available to the public.

I think the answer is obvious…bragging rights. They want to show it to their friends and their friend’s friends and whoever else will view and comment on it. They do it for the love, something that marketers will have a hard time rivaling - or even participating in.

As social networking sites around consumer generated media continue to grow, more and more companies are looking at how they can get into the mix. Companies shy away from going after bragging rights and go for more subtle - more politically correct - messages. Marketers aren’t given the freedom to shoot some video with a handycam, edit and slap it on youtube. It has to be professionally shot and professionally edited. By the time it does make it into the wild, so many hands have rung out the love that is it basically a dry towel.

Technorati : , , , ,

Posted in Word of Mouth

  • Posted by: Josh Kenzer

This entry was posted on Tuesday, July 18th, 2006 at 8:51 am and is filed under Word of Mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

Leave a Reply